Thursday, February 11, 2010

One-Column Scripting

In class on Monday, we watched this "banned" commercial for the oft-controversial GoDaddy.com:



We had all previously scripted it in the traditional two-column method, but now used the wonderful world of blogging to dive into a new format: one-column scripting.

SCENE #1: ESTABLISHING SHOT - OUTSIDE OF LOLA'S MANSION
Cheesey keyboard music
Danica: Meet Lola.
Lola: Mmmhmmm!


SCENE #2: CLOSE-UP- FRAMED FOOTBALL PICTURE OF LOLA
Crowd Cheering and keyboard music continues
Danica: The day he retired from football...

SCENE #3: MEDIUM SHOT OF DANICA
keyboard music cont.
Danica: Lola started chasing his biggest dream:

SCENE #4: FS- DANICA WALKING. CAMERA PANS LEFT AS SHE WALKS TOWARD LOLA AND MODELS
keyboard music cont.
Danica: A business of his own. Lola's first step? He built his website with GoDaddy.com.


SCENE #5: CLOSEUP OF LOLA LOOKING AT MODELS
keyboard music cont.
Lola: *gasps*

SCENE #6: MS OF DANICA AND LOLA IN OFFICE
keyboard music cont.
Danica: And with GoDaddy's easy-to-use ecommerce tools, Lola...

SCENE #7: CLOSE-UP OF LOLA'S COMPUTER
keyboard music cont.
Danica: ...Was soon selling his own line to the world.

SCENE #8: MS OF LOLA IN OFFICE
keyboard music cont.
Lola: Oooohee!

SCENE #9: LONG SHOT- DANICA SITTING POOLSIDE, LOLA BEHIND HER IN THE POOL, MANSION IN FULL VIEW
keyboard music cont.
Danica: Lola dreams big
Lola: Uhhuhhh
Danica: And who's to argue?


SCENE #10: CUT TO BLACK, GODADDY END CREDIT
guitar music and GoDaddy theme
Voiceover: See more now at GoDaddy.com

1 comment:

  1. EXCELLENT work here, Camille.

    You nailed the Web 2.0 MASH METHOD.

    Bravo!

    Inspired by...yaks.

    Dr. W

    ReplyDelete